Viral Marketing Methods and Mass Cash Cover Up

Viral publicity is the new marketing and promotion trend golden now, especially in the online scene. It takes blessing of the internet's network effect to be able to reach a superb number of persons in such a short time.

Benefit of Viral Promotion

Viral publicity strategies offer numerous advantages to businesses.

- Easy to execute. There are many system of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time.

- Low-cost. As compared to sending direct mails, viral advertising proves to be cheaper and a more cost-effective tactics. With just a little investment on viral marketing, its power can reach even hundreds of thousands of individuals as compared to spending the same amount of returns to traditional marketing methods. That is because the only money to invest is for sending the initial set of viral contents, then forwarding or replicating the communication will not require more costs anymore.

- Good targeting. With viral publicity, there is a massive possibility that the message will reach persons that are interested in it. Since the concept of viral marketing is essentially passing on a communication from an user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the %age of wasted advertising, which is sending the message to the wrong market, will be reduced.

- High and fast response rate. Since viral promotion reaches a good number of the business' target market, there is additionally a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the firm will receive which is what most web owners want.

These are indeed top-notch benefits a company can earn by adopting this advertising strategy. But what really makes it more powerful than other marketing or advertising strategies?

Allow us take the illustration of Hotmail, where this viral advertising term really started. Hotmail was able to spread over the internet at an amazing rate. It is like an epidemic that quickly spreads out to others once there is a single person infected by the virus. That is why this method was named as such.

According to Hotmail's statistics, its number of subscribers grew from zero to twelve million users in just 18 months. Imagine that! What's more amazing is that the business spent just $50,000 on publicity to achieve that number of subscribers. Compare that to Juno which spent $20 million on traditional marketing during the same time period as Hotmail but got much less output.

With those facts about Hotmail, viral marketing's main strength is indeed reaching a huge number of the target market at a considerably low cost. Hotmail did not even publicity or advertising presence in most countries outside the United States but it got to be the major email service provider in these places like India and Sweden.

What adds more power to viral promotion is the fact that the viral message passed on is like an endorsement from a friend or somebody who can be trusted. Individuals this way of trying that "if my friend uses this service and is happy about it, what stops me from using it as well?"

In Hotmail's case, when those people who received an email from their friends, relatives, or colleagues using Hotmail learned that it works and their friend is an user, they quickly signed up and became members as well. These individuals wanted to belong in this group where their friends are furthermore in. This plan is additionally a matter of connection or affiliation.

Hotmail's case is not an isolated one, though. During the same time that Hotmail is gaining its popularity, so does ICQ. ICQ is like a buddy list and instant messenger, much like MSN and Yahoo Messenger now. ICQ also used the same method and promotion campaign and it gained almost the same number of subscribers as Hotmail within the same time frame.

Viral advertising is indeed one powerful tool to increase popularity of a product or service. However, just like any other things, definite invest of the procedure is fundamental. A single mistake of misuse of it may mean permanent damage to the product or service being promoted.


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